Search engine optimization (SEO) is extremely important for a business website; this is how you drive traffic to your website. SEO is done with organic, editorial, and natural keywords. Search engines will rank your company or personal website based on what words are believed to be the most relevant to users. SEO can help your business stand out amongst your competitors, giving you the opportunity to attract potential customers. For this reason, you want to make sure you are always up-to-date on the latest trends of SEO. Below you will find this year’s top SEO trends, and how they can help build your brand, and its credibility.

Content, Content, Content

The rise of content marketing is here to stay, so you need to become extremely savvy when you create content to win over your audience. You can no longer stuff keywords all over your website; instead, you will need to use a more refined and sophisticated approach. The content on your website not only has to attract visitors, but it has to be fresh and valuable enough to help your site move up the natural search rankings’ ladder. In order to do this, you will also need to attract search engines. This means the content you produce is of high-quality, fresh, and published on a regular basis.

Google Authorship is on the Rise

This year businesses and organizations have begun to take Google authorship more seriously, in comparison to the past. You not only get to improve your SEO ranking with authorship, but you can brand yourself at the same time. The search engine Google has done some revamping, and changed its algorithms. This helps Google provide more accurate and relevant results to site visitors. Google Authorship helps reduce the amount of plagiarism that takes place via the internet; it can also help you index at a faster rate, and it can improve your author ranking. A win-win-win situation!

Social Media

Being active on social media is a necessity for businesses, especially if you want to do more than build links. Social media can help drive real traffic to your website; but not just any traffic… Quality traffic! Traditional link building does not equal more traffic or higher SEO ranking these days. You will need to engage visitors with your social media content, and thanks to the team of link builders you automatically receive with your social media accounts, this is possible. This team consists of the people that you friend, follow, or tag on social media websites; they will share your content, and this can improve your SEO rankings. It can also increase the traffic that visits your website.

Going Mobile

When it pertains to SEO, going mobile is no longer an option; it is a must. Google’s Hummingbird updates have made it almost impossible for websites that lack mobile strategies to produce a good ranking. More than half of the people living in the world own a Smartphone, and one-third of people around the world are using an iPad or tablet. When you have a responsive design, you can be sure that mobile users are able to access your website with ease, and the look is great. Mobile optimization is a top trend that your business needs to get on board with, or your SEO rankings could tank.