In today’s electronic landscape, companies are in search of the holy grail of search engine optimization, being at the top of the Google search results. In order to achieve this, they hire brilliant minds to spearhead teams devoted to creating and controlling SEO. Pages are stuffed with keywords to optimize search results in the hope of bringing in more traffic.
However, sometimes companies may fail to understand that this creates a weak presence. Now that Google’s Penguin, Panda and PageRank algorithms have grown into sophisticated ones that search content as opposed to keywords, the company may end up lower in the list than if they had simply gone about it the right way.
Often in the quest to have the best SEO, companies ignore the one thing that will help them the most, natural organic results that are achieved by providing the best website and updated content possible. While having an SEO team is important, an updated website with fast loading speeds and relevant content can do more for them than any SEO. Users remember their visit and their experience will have a huge impact on whether they return or recommend it to a friend.
That being said, SEO should still be a priority. Companies need to have crackerjack teams that are trusted to provide the SEO that is relevant and useful. Teams must be flexible and on top of the ever changing boundaries of SEO. Perhaps a company that specializes in SEO is the best fit.
Key things to keep in mind though, are making sure your content is up to date with current key words that ordinary people use in describing your business. Using language specific to professionals can hamper others and the key words then become useless if they aren’t used in searches.
Getting the most out of SEO also includes using social media, blogging and getting those golden mentions from major news outlets. This keeps you current and relevant. By blogging about the business on a regular basis, companies keep the search terms in the public eye and on the list, producing organic results.
So you’ve covered all the bases and still aren’t satisfied with the results. Have you made sure that your website is accessible to all users? In today’s rapidly changing technological world, customers want to have access at their fingertips wherever they go. Mobile devices are becoming the norm for searching the web.
If your website isn’t responsive to these mobile users, you are going to miss their business. Mobile responsiveness includes programming that adjusts to the mobile screen and allows for adjustment so the mobile user can access the same content in the appropriate format. Additionally, Google is currently formatted to favor websites with mobile responsiveness.
In the end it all boils down to what it always has. If you want to be at the top, create quality content with natural links. Slapping together a few sentences back loaded and front loaded with key words and loaded links no longer makes the Google grade. Quality content using SEO is what works today.