The resounding question among online marketing gurus now for months has been: Is SEO dying? Death would certainly be unbecoming a user-friendly method of search optimization that has faithfully served its purpose. So, why has there been talk about SEO dying out?
Google’s Algorithm Methods v. SEO
Could it be the success of Google’s methods of algorithm? This is a Google search method that employs page rankings and computer programs in the “sorting” of web pages upon web pages along with other information Google’s search engine uses to return answers that are most exacting. Could it be Google’s Hummingbird, the latest update in algorithm that is more fast and precise, leaving SEO in a trail of dust? Hummingbird searches, are easier for many instead of coming up with a word or words that will “get you there, maybe, with the next following search.” It is lightening fast and has been designed to provide answers to conversational string questions.
While it is true that Google’s Chrome was designed for conversational searches, those searches had parameters within Google’s Knowledge Graph answers. Now, Hummingbird applies the technology of meaning across the web, with the assistance of Knowledge Graph, for even better results.
So, while SEO is not over – nor soon to be over, it may become secondary to the search technology employed by the most popularly used search engine on the worldwide web, Google. This is not to say that SEO lacks the strength to hold its position. Many searchers prefer ‘word-find’ because they have become good at word choice.
SEO proponents are working on video strategies that encourage linkbacks to websites that create the ideal marketing climate for growing sales. Customer testimonials is among this set of video strategies. SEO training, consultancies and audits – especially audits – are becoming more popular and wise investments for website owners who rely on SEO. Website marketing plans can be better structured to achieve a higher rate of search rankings and linkbacks.
An SEO Analysis
When actually looking at the 240-plus major search engines on the worldwide web, Google is but one with at least five ancillary engines. This creates an enlightening picture, doesn’t it? Just taking the numbers into account, one might say SEO continually will maintain a strong position in view of the fact that Google’s Hummingbird is the latest of several upgrades of its algorithms that SEO has already survived! SEO will long maintain its popularity with large corporate websites for obvious reasons.
A note of importance: Those hardworking online businesses who strive to improve search engine rankings responsibly must find a way to thwart the unwanted SEO scammers with their own agendas to turn link-building attempts into spam-producing responses that burden both Google and SEO searches with ineffective and disappointing “finds.”